Sales & Marketing

For the typical life insurance customer, there isn’t much difference between the various products offered by the wide range of life insurance carriers. And while offering a comparable product and competitive rates can earn you an opportunity, it does not definitely mean you’ll gain the sale. In fact, how many times have you heard one of your agents call potential customers to announce a policy can now be signed, only to be told that the customers have either changed their mind or signed a policy with another carrier — one that was able to issue more quickly?

More than ever, agents and customers are shopping around and demanding that carriers offer new ways to conduct business faster and easier. Closing a sale can be a frustrating challenge for marketing and business-development teams serving carriers that have yet to invest in underwriting-automation solutions and cutting-edge business-efficiency tools.

Alternatively, marketing and sales teams serving carriers that have enhanced or replaced their legacy systems with the power of SoundDecisions®, PURE® and LiveApp® are realizing straight-through processing, point-of-sale decision making, fast and accurate integration of third-party data and real-time collaboration with tele-underwriters and producers. All of this makes you more attractive to top brokers, helps you bring new products to market faster than your competitors and, most important, closes more business, faster.

Differentiating your organization from competitors and keeping the business pipeline flowing are key and, as always, generating high numbers of quality leads is crucial. In today’s increasingly competitive market, however, these are just a portion of the success formula. Turning those leads into more closed sales requires a commitment to developing systems that make you more attractive to producers, give your agents the tools they need to act quickly and efficiently on leads, and allow underwriters the capability to get “yes” or “no” underwriting decisions in record time. Apptical®’s complete, end-to-end underwriting automation and sales-acquisition solutions make these improvements a reality — giving you a serious competitive and sales advantage.

By leveraging Apptical solutions, you can deliver an easy-to-use, flexible customer experience spanning a comprehensive list of products and channels. In each case, you gain the ability to offer fast turnaround on policy approvals with attractive products. By ensuring that producers will more likely conduct business with your company, you can grow your network of producers and market to your prospects better. Most important, you’ll sell more business.

With Apptical’s flagship products, you’ll be empowered to achieve these valuable results, regularly and consistently:

  • Faster sales-processing times
  • Minimized underwriting times
  • More consistent and verified underwriting decisions
  • Reduced acquisition costs
  • Freedom to enter new channels/markets faster
  • Greater attractiveness to producers
  • Increased competitive and marketing advantage
  • Greater market share through committed agents/brokers
  • Increased flexibility to optimize your sales offerings

Simply put, no other single automation provider offers a comparable suite of integrated solutions designed to transform the way marketing teams and business-development professionals help their carriers attract more brokers and close more sales.

Learn how your company can improve your life insurance sales business with a customized underwriting-automation solution from Apptical. Contact Us for a consultation.