Ideal for Any Product

AppticalTM is the leader in providing underwriting-automation applications and streamlined sales-acquisition solutions that are ideal for any life insurance product. Whether you provide and sell simplified-issue or final-expense products and want to make point-of-sale decision making and closure capability a reality, or are solely focused on selling fully underwritten products and seek the tools to sell more business, streamline underwriting-decision processes and greatly reduce the cost of operation, Apptical has you covered.

Apptical’s flagship products — SoundDecisionsTM, PURETM and LiveAppTM — can be successfully leveraged, independently or together, to streamline your unique underwriting process. We give customers the cutting-edge tools, techniques and best practices they need to optimize their entire sales-acquisition and underwriting process, be more profitable, and compete better in a highly competitive, highly adaptive industry.

Apptical’s passion for innovation will always guide our internal business processes and goals and will remain a strong foundation for partnering with clients, improving services and maintaining a leading position in the life insurance underwriting-automation market.

What supports our promise?

  • Customer-centric philosophy
  • Extensive technical-development and industry expertise
  • Demonstrated results with key life insurance sales clients

Simply put, no other single provider offers a comparable suite of integrated solutions designed to transform the way life insurance companies and their producers manage their underwriting process to sell more business.