Apptical®’s underwriting-automation and life insurance sales-acquisition solutions provide our simplified-issue customers with TRUE point-of-sale acquisition closure capability — and the industry is taking notice.

Our unique, integrated suite of products — SoundDecisions®, PURE® and LiveApp® — is recognized as best-in-class for increasing speed of acquisition among carriers offering simplified-issue products. Current customers have boasted an average of 13 minutes to complete an underwriting decision at the point of sale. This is substantially lower than underwriting-approval wait times before Apptical’s solutions were implemented.

More than ever, Apptical’s simplified-issue customers have gained the ability to extract the maximum value from their underwriting procedures — all without jeopardizing risk management.

Simply put, no other single provider offers a comparable suite of integrated solutions designed to transform the way life insurance companies and their producers do point-of-sale underwriting business.

True Point of Sale

Numerous business-efficiency tools and solutions have been designed to streamline one or more areas of your underwriting and sales-acquisition process. The difference between Apptical® and our competitors is that we’ve developed a best-in-class suite of end-to-end underwriting-automation and sales-acquisition tools that can be leveraged through one partner. What does this mean for your organization?

With the speed and accuracy of our three flagship products — SoundDecisions®, PURE® and LiveApp® — both agents and underwriters will benefit from the truly integrated underwriting-automation and life insurance sales-acquisition solutions we provide for our clients’ simplified-issue products. We provide TRUE point-of-sale acquisition closure capability — and the industry is taking notice.

Our suite allows for the integration of the electronically submitted app, the verification and corroboration of an applicant’s answers, and other needed third-party applicant information, all of which are fed into your company-specific rules engine. Truly, this approach outpaces any other form of simplified-issue decision process, including any “off the shelf” non-customizable plug-in systems — which are, more often than not, more time-constraining than time-expediting.