Southwest Service Life Insurance Company Adds Apptical SoundDecisions Turnkey Service

Audio Recording and Audio Rendering maximize the benefits of verification interviews

November 28, 2005

Boca Raton , FL November  28, 2005 - Apptical Corp., a leading provider of Tele-Underwriting solutions to the insurance industry, today announced that Southwest Service Life Insurance Company has selected the Apptical SoundDecisions Turnkey Service as its choice for conducting Point-Of-Sale (POS) telephone verification interviews to enhance its health insurance offerings.  Headquartered in Fort Worth, Texas, Southwest is a health and life insurance provider for the state of Texas.

This is the first time Apptical has applied its powerful SoundDecisions Turnkey Service to a health insurance product. 

Apptical SoundDecisions enables Southwest Service's agents to sell policies and conduct POS telephone verification interviews during normal and extended business hours.  As soon as an interview is complete, Southwest Service Insurance Company underwriters can use the Apptical SoundDecisions Web Application to listen to the interview, view results, print results and import XML data.  The Apptical SoundDecisions Turnkey Service provides a complete fulfillment solution where everything from the call recording to Caller ID information is instantly available to Southwest Service Life Underwriters.

"The Apptical SoundDecisions solution provides so many benefits, including work simplification, efficiency gains, and a seamless method to tweak the process because we can listed to interviews at will ," said Buddy Young, Vice President of Marketing, Southwest Service Life Insurance Company.  "We choose Apptical for their technology and their ability to charge a low fee per interview and charge more only if the interview takes longer than expected.  So far the results have been outstanding"

The Apptical Sound Decisions Web Application provides Southwest Service's underwriters and administrators with an interface to print aggregate reports for Time Service, Hold Times and Detail Billing among others. The Apptical SoundDecisions XML Export Web Service enables insurers to import the raw granular data collected in a telephone interview or Tele-Application.

"The Southwest Service health insurance questionnaire was unique because multiple health histories are colleted in a single telephone interview.  This posed an opportunity for Apptical to enhance our SoundDecisions Platform to provide for multiple applicant interviews," said La-Toya Lewis, Dialog Designer and interviewer at Apptical. "With SoundDecisions we design each questionnaire from the ground up according to the needs of our clients.  We have several basic questionnaire templates available in case an insurance company needs a starting point, but customization is almost always required.

Southwest will also use telephone interviews to enhance their life insurance products beginning in early 2006 enabling Southwest Service to issue policies and pay commissions to their agents faster than ever before.  Apptical has been conducting telephone interviews for life insurers since 1996.

About Southwest Service Insurance Company
Headquartered in Fort Worth . Texas and founded in 1962, Southwest Service provides life and health insurance throughout Texas .

About Apptical
Founded in 1988, Apptical has consistently delivered high quality audio based, image based and conventional business process solutions to the financial industry.  Apptical is the leading company to offer a browser based solution to instantly listen to completed telephone interviews securely from a remote location.  All Apptical solutions are designed from the ground up with the functionality that insurance companies need for operating in a high availability, instant fulfillment environment.  Apptical SoundDecisions is a scalable Windows and browser based telephone interview platform that supports audio capture, electronic signatures, Tele-Applications, custom questionnaires, drilldown, question branching, data storage, instant rendering, data mining, multi-lingual scripts, condition, treatment, financial and provider schedules and XML Web Services.  SoundDecisions is available as a turnkey solution from Apptical or as a licensed software solution for insurance company in-house use. Apptical is based in Boca Raton , FL.   Visit Apptical on the Web at www.apptical.com.

Further Information Contact:
Apptical Corp.
Alison Douglas
305-351-1791
alison.douglas@apptical.com