We ask that you help us by properly using and crediting Apptical trademarks in accordance with these guidelines.
Third Party Usage Guidelines for Apptical Trademarks
Apptical’s trademarks and service marks (“Apptical trademarks”) are valuable assets that Apptical needs to protect. We ask that you help us by properly using and crediting Apptical trademarks in accordance with these guidelines.
You may generally use Apptical trademarks to refer to the associated Apptical products or services. For instance, an authorized agent can note in its advertisements that it is selling the Apptical application / interview. Similarly, an Apptical customer may issue a press release stating that it has implemented Apptical software.
Relationship of Products or Services
You may indicate the relationship of your products or services to Apptical products or services by using accurate, descriptive tag lines such as “for Apptical database”, “for use with Apptical applications”, and “works with Apptical software” in connection with your product or service name. Within text or body copy, such tag lines may appear in the same type as your product or service name. On product, packaging, advertising and other collateral where your product or service name is displayed apart from body copy, make sure that the tagline appears in significantly smaller type than your name. You should also distinguish the tag line from your mark by using a different font or color. However, Apptical or the tagline should never appear in the Apptical color. This is important to avert any implication that your product or service is produced or endorsed by Apptical.
Apptical permits use of its marks in single volume book titles (not magazines or periodicals) where such use is descriptive or referential. To avoid misleading the public as to Apptical sponsorship, affiliation or endorsement, the Apptical mark must not appear more prominently than the rest of the title, and do not use Apptical logos on the cover. In addition, we request that you include a disclaimer of association with Apptical on the copyright page.
Apptical generally permits use of its marks in groups name that include phrases such as “user group”, “special interest group”, “lobby”, etc., that clarify the relationship between Apptical and the group and do not create confusion about the source of products. This applies only to user groups that are not formally doing business as commercial entities. If you are administering a user group that includes an Apptical trademark in its name, do not claim any trademark rights in the name or attempt to register the name or your logo with a trademark office, and do not register the name as a trade name or business name, or conduct any business under the name.
You may not use Apptical trademarks in a manner which could cause confusion as to Apptical sponsorship, affiliation or endorsement. Take particular care not to use Apptical marks as set out below.
Company, Product or Service Names
Do not use Apptical trademarks or potentially confusing variations as all or part of your company, product or service names. If you wish to note the relationship of your products or services to Apptical products or services, please use an appropriate tag line as detailed above.
You must not imitate Apptical trade dress, type style or logos. For instance, do not copy Apptical logotype associated with the Apptical logo.
Do not use Apptical trademarks or potentially confusing variations in your Internet domain name. This helps prevent Internet users from being confused as to whether you or Apptical is the source of the Web site.
Proper use of Apptical trademarks reinforces their role as brands for our products and services, and helps prevent them from becoming generic names that can be used by anyone. Examples of former trademarks that became generic terms are “aspirin”, “cellophane”, and “escalator”. By adhering to the following rules, you help protect Apptical’s investment in its trademarks.
Use a Generic Term
Use a generic term in association with each Apptical trademark the first time the mark appears in text, and as often as possible after that. You need not include generic names in headlines, package titles and documentation titles. For example, “Apptical eApp software”, “Apptical On Demand services”, and “Apptical interview.”
Use as Adjectives
Apptical trademarks are adjectives and should not be used as nouns, or in the possessive or plural form. For example, “Apptical database’s benefits..” not “Apptical’s benefits…”
If you have any questions please contact Apptical at +1.305.351.1777 or pr@Apptical.com.